摘要 : Recent managerial evidence and academic research has suggested that consumer decisions are influenced not only by the prices of individual items but also by a retailer's price image, which reflects a consumer's impression of the o... 展开
作者 | Ryan Hamilton Alexander Chernev |
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作者单位 | |
期刊名称 | 《Journal of Marketing》 |
页码/总页数 | 1-20 / 20 |
语种 | 英语 |
关键词 | price image retail pricing behavioral pricing retailer choice branding |
馆藏号 | F-184 |