摘要 : Abstract One of the prominent pricing decisions a retailer can make is its choice of pricing strategy. Previous research investigating consumers’ responses to stores with frequent, shallow price advantages relative to competitors ... 展开
作者 | Daniel Sheehan Ryan Hamilton Ramnath K Chellappa J Jeffrey Inman Andrew T Stephen Rajesh Bagchi |
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期刊名称 | 《Journal of consumer research》 |
页码/总页数 | 7-24 / 18 |
语种/中图分类号 | 英语 / F713.55 |
关键词 | frequency depth price image pricing strategies retail price impression EDLP HILO |
DOI | 10.1093/jcr/ucac005 |
馆藏号 | F-131 |