摘要 : Purpose - This paper aims to explore the applied context of grocery retail pricing practice to understand how pricing executives approach "regular price" decision-making (as opposed to promotional pricing). The study seeks to indu... 展开 Purpose - This paper aims to explore the applied context of grocery retail pricing practice to understand how pricing executives approach "regular price" decision-making (as opposed to promotional pricing). The study seeks to inductively develop a model of regular price decision-making in grocery retailing. 收起