摘要 : Because price is a dominant marketing variable in many retail sectors, price controlling becomes a crucial task for companies acting in these markets. A key problem is to measure how customers perceive different pricing activities... 展开
作者 | STEPHAN ZIELKE |
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作者单位 | |
期刊名称 | 《The International Review of Retail, Distribution and Consumer Research》 |
页码/总页数 | p.297-316 / 20 |
语种/中图分类号 | 英语 / F7 |
关键词 | price image price perception retail pricing scale development structural equation model |
馆藏号 | F-130 |