摘要 : How do vertical product line extensions influence a retailer's price image? Conventional wisdom suggests that adding an upscale or down-scale item to a product line has a directionally consistent impact on price image, such that u... 展开
作者 | RYAN HAMILTON ALEXANDER CHERNEV |
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作者单位 | |
期刊名称 | 《Journal of marketing research》 |
页码/总页数 | 51-62 / 12 |
语种 | 英语 |
关键词 | price image vertical extensions consumer goals browsing buying |
馆藏号 | F-166 |