摘要 : Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing that st... 展开
作者 | HARALD J. VAN HEERDE ELS GIJSBRECHTS KOEN PAUWELS |
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作者单位 | |
期刊名称 | 《Journal of marketing research》 |
页码/总页数 | p.499-518 / 20 |
语种/中图分类号 | 英语 / f |
关键词 | price war multivariate tobit ii model store visits spending price image |
馆藏号 | F-166 |