摘要 : Firms can save considerable money if consumers conserve resources (e.g., if hotel patrons turn off the lights when leaving the room, if restaurant patrons use fewer paper napkins, if airline passengers clean up after themselves). ... 展开
作者 | Wang~ Wenbo Krishna~ Aradhna McFerran~ Brent |
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作者单位 | |
期刊名称 | 《Journal of marketing research》 |
页码/总页数 | 478-494 / 17 |
语种 | 英语 |
关键词 | sustainability green marketing corporate social responsibility price image field experiment |
DOI | 10.1509/jmr.14.0441 |
馆藏号 | F-166 |