摘要 : Drawing on 55 interviews with executives across five online fashion retailers, this paper explores the challenges of price setting and management. We develop a descriptive model of 'locked-in' pricing practice to explain organisat... 展开
作者 | Watson~ Iain Wood~ Steve Teller~ Christoph |
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作者单位 | |
期刊名称 | 《Journal of Marketing Management》 |
总页数 | 24 |
语种/中图分类号 | 英语 / F2 |
关键词 | Online retail big data retail pricing merchandising pricing practices |
馆藏号 | N2020042300060526 |