摘要 : Indian e-commerce industry offers a very competitive marketplace to the retailers. However, with the enormous competition, online retailers need to understand and track the consumer behaviour on their website to generate profits. ... 展开
作者 | Vikas Kumar Ogunmola Gabriel Ayodeji |
---|---|
作者单位 | |
期刊名称 | 《International Journal of Services and Operations Management》 |
总页数 | 23 |
语种/中图分类号 | 英语 / C93 |
关键词 | web analytics e-commerce online retail online shopping big data business intelligence India |
馆藏号 | N2008EPST0011992 |