摘要 : With the present challenge to compete on price or product assortment, retailers and manufacturers are increasingly focusing on state-of-the-art pricing strategies which have their roots in behavioural economics and psychology. The... 展开
作者 | Gorkan Ahmetoglu Adrian Furnham Patrick Fagan |
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作者单位 | |
期刊名称 | 《Journal of retailing and consumer services》 |
页码/总页数 | 696-707 / 12 |
语种 | 英语 |
关键词 | Pricing practices Critical review Behavioural economics Consumer psychology |
DOI | 10.1016/j.jretconser.2014.04.013 |
馆藏号 | f-118 |