摘要 : Purpose In this paper, the authors explore the consequences of showrooming and price matching strategy to combat showrooming under the consideration that brick-and-mortar (BM) stores and online retailers hold different costs.Desig... 展开
作者 | Yiwei Su Mingyu Tian |
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作者单位 | |
期刊名称 | 《International Journal of Retail & Distribution Management》 |
页码/总页数 | 876-893 / 18 |
语种/中图分类号 | 英语 / F7 |
关键词 | Retail pricing Game theory Strategic planning E-commerce Showrooming |
DOI | 10.1108/IJRDM-06-2022-0182 |
馆藏号 | F-088 |