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The results from a large survey (N = 2010) show that the positive effects of the congruity between brand values and consumers' ongoing value priorities on a variety of consumers' responses to brands can be generalized to the diffe...
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The results from a large survey (N = 2010) show that the positive effects of the congruity between brand values and consumers' ongoing value priorities on a variety of consumers' responses to brands can be generalized to the different value types in Schwartz's framework. More importantly, findings from this survey show that, although brands embody values incongruent with consumers' ongoing value priorities, they trigger a positive effect on the same consumers' responses when these values are associated with a cultural ideal. Results were robust and emerged for a variety of product categories and brands. Furthermore, results from a lab experiment demonstrate that, compared to brands that embody consumers' ongoing value priorities, those that additionally embody non-prioritized values associated with an ideal self induce feelings of self-expansion, which in turn leads to more favorable consumer responses to brands. The practical and theoretical implications of these findings for the branding literature are discussed.
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We calculate density profiles for self-gravitating clusters of an ideal Fermi-Dirac gas with nonrelativistic energy-momentum relation and macroscopic mass at thermal equilibrium. Our study includes clusters with planar symmetry in...
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We calculate density profiles for self-gravitating clusters of an ideal Fermi-Dirac gas with nonrelativistic energy-momentum relation and macroscopic mass at thermal equilibrium. Our study includes clusters with planar symmetry in dimensions D = 1, 2, 3, clusters with cylindrical symmetry in D = 2, 3, and clusters with spherical symmetry in D = 3. Wall confinement is imposed where needed for stability against escape. The length scale and energy scale in use render all results independent of total mass and prove adequate at all temperatures. We present exact analytic expressions for (fully degenerate) T = 0 density profiles in four of the six combinations of symmetry and dimensionality. Our numerical results for T > 0 describe the emergence, upon quasistatic cooling, of a core with incipient degeneracy surrounded by a more dilute halo. The equilibrium macrostates are found to depend more strongly on the cluster symmetry than on the space dimensionality. We demonstrate the mechanical and thermal stability of spherical clusters with coexisting phases.
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Purpose - This research aims to explore the way companies can use social network sites, in particular Facebook, to understand the elements of the actual and ideal-selves of their target market. An important issue is whether the br...
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Purpose - This research aims to explore the way companies can use social network sites, in particular Facebook, to understand the elements of the actual and ideal-selves of their target market. An important issue is whether the brand's personality' should match consumers' actual or ideal-self; this complex decision depends on specific characteristics of target markets and products. Design/methodology/approach - Photo-elicitation and in-depth interviews were carried out and applied to 15 interviewees. This exploratory phase seeks to broaden the understanding of the phenomenon clarifying important concepts through the users' rich descriptions and explanations. A primary exploratory qualitative research is conducted, as there is only little information available to answer the research question. Secondary data have also been used to support or contrast the findings with those made by other authors Findings - The results indicate that Facebook users construct their virtual identity with elements from both the actual and the ideal-self, although they predominantly stress those aspects, which make them look more socially desirable. Each Facebook feature is used with different intentions, and that is why different elements of the self can be extracted from each. Practical implications - Companies can enhance emotional connections with consumers by applying "self-congruence", which refers to the correspondence between the consumer's self-concept and the brand's personality. Originality/value - To analyse the empirical findings, the paper draws on the self-concept, brand personality and self-congruence theory. More particularly, on Facebook representations and its relationship with the way people think about them and the manner in which they are expressed.
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The current empirical research investigates the impact of individual's self-concept on his/her purchase intention in Pakistani vs. Omani market. Both actual and ideal states, of ones private and social self-concept and their congr...
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The current empirical research investigates the impact of individual's self-concept on his/her purchase intention in Pakistani vs. Omani market. Both actual and ideal states, of ones private and social self-concept and their congruence to brand personality, were selected as the independent variables in the investigation. The impact of the actual self-congruence, ideal self-congruence, actual social self-congruence and ideal social self-congruence was assessed on consumer's purchase intentions. The quantitative research approach was selected along with survey strategy to achieve the study objectives. Self-administered online questionnaires were designed to collect data from consumers residing in capital cities of Pakistan and Oman. Regression analysis results supported the study hypotheses confirming the overall significant positive relationship of all the four dimensions of individual's self-concept and his/her purchase decisions. However, the impact of self-concept in purchase willingness remained significantly different among the consumers from both the regions. The study findings have implication for researchers and practitioners.
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Objectives Self-stigma in parents of children with a mental health disorder is a painful experience, yet the process by which it is formed is poorly understood. A model of this process would improve our understanding and inform in...
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Objectives Self-stigma in parents of children with a mental health disorder is a painful experience, yet the process by which it is formed is poorly understood. A model of this process would improve our understanding and inform intervention development. The two existing models of self-stigma have not been tested with parents of children with a mental health disorder specifically, and are inconsistent with qualitative research findings suggesting an alternative explanation. Thus, this study aimed to test a model of parents' self-stigma drawn from qualitative research, in which parents' awareness of stigma predicts parents' self-doubt about their parenting, self-doubt predicts self-stigma, which in turn predicts affective distress. Methods Parents of children with a mental health disorder (n = 424) completed measures representing each of these model components. Results Using structural equation modelling and after controlling for child symptoms and demographics, significant direct pathways were found from awareness of stigma to self-doubt, self-doubt to self-stigma, and self-stigma to affective distress. Conclusions These findings suggest that self-doubt is an important step in internalising stigma as self-stigma. Furthermore, self-stigma is related to serious consequences for parents' psychological wellbeing and hence, the parent-child relationship. Findings are discussed in terms of their implications for theory and self-stigma interventions.
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This study was aimed at evaluation of the ideal self and social functioning of children and adolescents with overweight and obesity. Qualified for the study were 69 patients (40 girls and 29 boys) from the Specialist Dispensary of...
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This study was aimed at evaluation of the ideal self and social functioning of children and adolescents with overweight and obesity. Qualified for the study were 69 patients (40 girls and 29 boys) from the Specialist Dispensary of Prevention and Treatment of Obesity with diagnosed overweight and simple obesity (oversize body weight – o.b.w.), outpatients with z-score higher than 2, aged from 9 to 17 years (average age 13 years and 10 months ±2 years and 4 months). The group was differentiated in respect of the dwelling place (urban, rural). The studies were carried out using a?questionnaire with sociometric variables related to school and social functioning (age, gender, dwelling place, weight, existing treatment methods, familial obesity) and the Adjective Checklist ACL by H. Gough and A. Heilbrun in the version “what do you want to be like”. Besides, the subjects’ attitude to school, their declared scholastic performance, social contacts, level of their own body acceptance and applied methods of reducing the oversize body weight were examined. The statistical analysis indicated differences between the subgroup of boys and the subgroup of girls in 2 ACL scales, scale 22 Pn. and 24 Gp. estimating the sense of inferiority and counselling readiness, and in z-score index for BMI. It was also found out that the declaration of having a?close person (girlfriend or boyfriend) statistically significantly differentiated the subjects within 9 of 24 ACL scales. Furthermore, a?correlation was found between z-score for BMI and ACL scale 4 Pn. (number of selected adjectives of negative meaning) and the declared acceptance of one’s own body. Besides a?correlation was found between ACL scale 6 Sk. (self-control) and the dwelling place. The scholastic performance correlated with the frequency of weighing and ACL scale 22 estimating the sense of inferiority and ACL 23 – submission.
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Consumers tend to prefer brands whose image is congruent with their actual or their ideal self. Despite the critical importance of self-brand congruence, the literature currently exclusively relies on self-reported self-brand cong...
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Consumers tend to prefer brands whose image is congruent with their actual or their ideal self. Despite the critical importance of self-brand congruence, the literature currently exclusively relies on self-reported self-brand congruence, and lacks a measure that sheds light on its determinants. In the current research we propose and test a new determinant of self-brand congruence: brand affective congruence (BAC). BAC is based on how people intuitively assess affective meaning of different cultural concepts on the three dimensions of evaluation, potency and activity. Using an empirical study, we find that BAC is an effective determinant of self-brand congruence and has positive downstream effects on brand-self connection, brand trust, purchase intentions, and willingness to pay a higher price.
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The current state of the studies of various aspects of personality self-presentation problems in communication and designing of virtual identity is analyzed. The necessity of empirical study of the correlation and interaction of v...
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The current state of the studies of various aspects of personality self-presentation problems in communication and designing of virtual identity is analyzed. The necessity of empirical study of the correlation and interaction of virtual and real identity of the participants of Internet communication is justified. The research data on the self-presentation features of email users are presented and analyzed.
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Physical fitness self-concept (PFSC) is an important predictor of motivation and physical activity in children. Recent studies revealed that not only PFSC but also its interplay with perceptions of one's ideal and ought physical f...
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Physical fitness self-concept (PFSC) is an important predictor of motivation and physical activity in children. Recent studies revealed that not only PFSC but also its interplay with perceptions of one's ideal and ought physical fitness self are related to motivation and physical activity. As the meaning of ideal and ought selves in children is yet unclear, this study aimed to investigate how PFSC, ideal physical fitness self, and ought physical fitness self are related to children's motivation and physical activity. Six hundred forty-five children (M_(age) = 8.87 years) filled out questionnaires twice with an interval of approximately 8 months. Polynomial regression with response surface analyses and mediation analyses was conducted. Results showed that PFSC, rather than ideal and ought self-perceptions, is associated with autonomous motivation, self-efficacy, and physical activity. The relationship between PFSC and physical activity was mediated by self-efficacy. Findings indicate that physical activity promotion programs should include PFSC and self-efficacy enhancement in childhood.
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