摘要 : Purpose - This research aims to explore the way companies can use social network sites, in particular Facebook, to understand the elements of the actual and ideal-selves of their target market. An important issue is whether the br... 展开
作者 | Lorena Castro Jose Marquez |
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作者单位 | |
期刊名称 | 《Qualitative Market Research》 |
页码/总页数 | 43-59 / 17 |
语种 | 英语 |
关键词 | Facebook Self-concept Self-presentation Actual self Ideal-self Self-congruence |
DOI | 10.1108/QMR-12-2015-0086 |
馆藏号 | F-156 |