摘要 : The oft-heard phrase, "breakfast is the most important meal of the day," is not an additional opportunity to sell more food or for our mothers to admonish us about our dining habits, but rather a very basic biological need. The bo... 展开 The oft-heard phrase, "breakfast is the most important meal of the day," is not an additional opportunity to sell more food or for our mothers to admonish us about our dining habits, but rather a very basic biological need. The body requires refueling after a prolonged absence of nourishment to replenish the precipitously low levels of glycogen in the bloodstream. But biological implications aside, what is the real nature of this meal? No meal is so abused and forgotten. In fact cereal manufacturersobserve that sales growth is relatively flat, and most new growth comes from capturing existing customers by new marketing efforts. How does a meal that is so important fail to capture the imagination of the public? 收起