摘要 : Modern food retailers in China use both intrinsic quality cues (IQCs) (e.g., umami and flavorfulness) and extrinsic quality cues (EQCs) (e.g., antibiotics-free) to market pork products. However, Chinese consumers trust IQCs over E... 展开
作者 | Wang~ He Zeng~ Guojun Zhong~ Shuru |
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作者单位 | |
期刊名称 | 《Journal of Food Products Marketing》 |
总页数 | 13 |
语种/中图分类号 | 英语 / F |
关键词 | Quality cue cue preference cue relationship pork marketing consumer culture VALUE CO-CREATION FOOD EXPLORATION PERCEPTION CUSTOMERS CONTEXT |
馆藏号 | N2008EPST0008791 |