摘要 : Purpose - The purpose of this paper is to introduce the concept of customer's value to the retailer (CVR) from a marketing perspective. CVR is a broad concept that has two components: loyalty intentions to the retailer and intenti... 展开
作者 | Natalia Rubio Nieves Villasenor Maria Jesus Yagile |
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作者单位 | |
期刊名称 | 《Journal of Consumer Marketing》 |
页码/总页数 | 620-632 / 13 |
语种 | 英语 |
关键词 | Relationship value Loyalty Variety seeking Customer's value Functional service value Private label brand equity Trial intentions |
DOI | 10.1108/JCM-10-2017-2391 |
馆藏号 | F-119 |