摘要 : Prior research advocates a positive, linear association between relationship investments and relationship performance. Our study challenges this conventional wisdom and advances the extant literature by investigating the potential... 展开
作者 | Ngoc Luu Liem Viet Ngo Cadeaux~ Jack |
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作者单位 | |
期刊名称 | 《Industrial marketing management》 |
页码/总页数 | 165-176 / 12 |
语种 | 英语 |
关键词 | Relationship marketing programs Relationship value Curvilinear Value creation Value asymmetry |
DOI | 10.1016/j.indmarman.2017.10.011 |
馆藏号 | F-116 |