摘要 : Applications of customer success management are gaining increasing importance globally across industries. Especially when selling and delivering complex offerings, suppliers need to prove that value that has been promised in a val... 展开
作者 | Kleinaltenkamp~ Michael Prohl-Schwenke~ Katharina Keranen~ Joona |
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作者单位 | |
期刊名称 | 《Industrial marketing management》 |
页码/总页数 | 338-350 / 13 |
语种 | 英语 |
关键词 | Customer success management Expected value in use Experienced value in use Relationship value |
DOI | 10.1016/j.indmarman.2022.02.003 |
馆藏号 | F-116 |