摘要 : Monitoring customers' value-in-use (VIU) is the necessary next step in relationship management, as the emerging literature on customer success and value management shows. However, despite considerable academic and managerial inter... 展开
作者 | Bischoff~ Pirmin |
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作者单位 | |
期刊名称 | 《Industrial marketing management》 |
页码/总页数 | 160-174 / 15 |
语种/中图分类号 | 英语 / F4 |
关键词 | Value in use Value -in -use monitoring Relationship value Customer success management |
DOI | 10.1016/j.indmarman.2023.05.013 |
馆藏号 | F-116 |