摘要 : Purpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior based on... 展开
| 作者 | Cakir~ Murat Perit Cakar~ Tuna Girisken~ Yener Yurdakul~ Dicle |
|---|---|
| 作者单位 | |
| 期刊名称 | 《European journal of marketing》 |
| 页码/总页数 | 224-243 / 20 |
| 语种 | 英语 |
| 关键词 | Decision-making Neuromarketing Purchasing behavior Purchasing decision fNIRS Optical brain imaging |
| DOI | 10.1108/EJM-12-2016-0864 |
| 馆藏号 | F-129 |
