摘要 : The application of biometric data has been the center of attention for neuromarketing researches. Understanding the underlying mechanisms behind consumer shopping behaviors and the way that advertising affects such behavior are th... 展开
作者 | Farashi~ Sajjad Safari~ Mir-Shahram Golnar-Nik~ Parnaz |
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作者单位 | |
期刊名称 | 《Physiology & behavior》 |
总页数 | 9 |
语种/中图分类号 | 英语 / Q4 |
关键词 | Neuromarketing Electroencephalography (EEG) Decision-making Preference prediction Advertisement content |
馆藏号 | N2007EPST0002032 |