摘要 : Neurophysiological methods and recording techniques are increasingly being embraced to enhance business intelligence about consumers' behavior. Researchers have found evidence linking individual characteristics with variations in ... 展开
作者 | Adriane B. Randolph Janee N. Burkhalter |
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作者单位 | |
期刊名称 | 《International Journal of Business Intelligence Research》 |
总页数 | 18 |
语种/中图分类号 | 英语 / G202 |
关键词 | Business Intelligence Decision-Making Decision Neuroscience Electroencephalography Individual Characteristics Informational Systems Media Consumption Neuroeconomics Neuromarketing NeuroIS |
馆藏号 | N2011EPST0000524 |