摘要 : Refund depth may influence the effectiveness of a price guarantee when a store offers to reimburse customers more than the price difference. Using an experimental study that features real stores with high credibility, this article... 展开
作者 | Pierre Desmet Emmanuelle Le Nagard Vincenzo Esposito Vinzi |
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作者单位 | |
期刊名称 | 《Journal of Business Research》 |
页码/总页数 | p.603-608 / 6 |
语种 | 英语 |
关键词 | price-matching guarantees price image retailing price-beating guarantees retail pricing |
DOI | 10.1016/j.jbusres.2011.02.034 |
馆藏号 | F-095 |