摘要 : Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a lower price elsewhere within a specified period after purchase the r... 展开
作者 | Jiang~ Juncai Kumar~ Nanda Ratchford~ Brian T. |
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作者单位 | |
期刊名称 | 《Management science: Journal of the Institute of Management Sciences》 |
总页数 | 25 |
语种/中图分类号 | 英语 / C93 |
关键词 | price-matching guarantees sequential consumer search reservation price rule mixed pricing strategy price-beating guarantees |
馆藏号 | N2008EPST0011324 |