摘要 : A major pattern of non-ownership consumption is "simultaneous sharing," whereby customers simultaneously share the same resource in either a virtual or physical setting. However, little research examines the actual value that cons... 展开
作者 | Simon~ Francoise Roederer~ Claire |
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作者单位 | |
期刊名称 | 《Psychology & marketing》 |
总页数 | 16 |
语种/中图分类号 | 英语 / B849 |
关键词 | customer experience customer value homophily non-ownership consumption psychology of autonomy simultaneous sharing consumption social intrusiveness |
馆藏号 | N2008EPST0006476 |