摘要 : New technologies such as Internet of Things (IoT), Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), virtual assistants, chatbots. and robots, which are typically powered by Artificial Intelligence (AI), are dramat... 展开
作者 | Hoyer~ Wayne D. Kroschke~ Mirja Schmitt~ Bernd Kraume~ Karsten Shankar~ Venkatesh |
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作者单位 | |
期刊名称 | 《Journal of interactive marketing》 |
页码/总页数 | 57-71 / 15 |
语种 | 英语 |
关键词 | Customer experience Experiential marketing Customer value Internet of Things (IoT) Augmented and Virtual Reality (AR/VR) AI and robots |
DOI | 10.1016/j.intmar.2020.04.001 |
馆藏号 | F-110 |