摘要 : PurposeThe purpose of this paper is to increase understanding about how to improve customer value and to make mobile banking services a profitable business for banks and other financial actors. The study explores the user experien... 展开
作者 | Hanna~Komulainen Saila~Saraniemi |
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作者单位 | |
期刊名称 | 《International journal of bank marketing》 |
页码/总页数 | 1082-1102 / 21 |
语种/中图分类号 | 英语 / F8 |
关键词 | Customer experience Banking industry Customer value Mobile banking Customer centricity Digitalization |
DOI | 10.1108/IJBM-11-2017-0245 |
馆藏号 | F-285 |