摘要 : Purpose - The purpose of this paper is to review the literature on customer experience to develop a better understanding of the concept and propose a research agenda.
| 作者 | Jain~ Rajnish Aagja~ Jayesh Bagdare~ Shilpa |
|---|---|
| 作者单位 | |
| 期刊名称 | 《Journal of Service Theory and Practice》 |
| 总页数 | 21 |
| 语种/中图分类号 | 英语 / C93 |
| 关键词 | Customer experience Experience Co-creation Service experience Customer value |
| 馆藏号 | N2015030400029092 |
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