摘要 : The European Union's 2014-2020 budget period provides Hungary with a unique opportunity for Hungary to catch up with its western neighbours.The EU funding for innovation is available and guaranteed but taking the proper course of ... 展开 The European Union's 2014-2020 budget period provides Hungary with a unique opportunity for Hungary to catch up with its western neighbours.The EU funding for innovation is available and guaranteed but taking the proper course of action and sticking to it are our responsibility. In order to fully exploit this opportunity and help our country join the ranks of its neighbours, developing the agricultural sector is crucial. Naturally, our number one priority has to be the production of top quality produce that meets internationally recognised standards, but this is only our first step.No success on the market is attainable without appropriate communication. So, if we aim to establish long term, sustainable growth in the sector, we have to foster a preference for home grown products.This is ideally mediated by the array of devices in online marketing. These will be the main focus of our paper.We will enumerate and analyse them so that they may not only assist boosting the sales of home grown produce but also helps raise ourcountry's profile on the international scene, thereby assisting our development in the long term, as well. Our analysis will outline a course for boosting the reputation of Hungarian produce and agriculture and, consequently, profits for the country. 收起