摘要 : Purpose - The purpose of this paper is to examine marketing tactics used in the clinic websites of cross-border reproductive care (CBRC) providers and analyse what ethical implications exist when targeting the vulnerable consumer ... 展开
作者 | Anna E. Hartman |
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作者单位 | |
期刊名称 | 《Marketing intelligence & planning》 |
页码/总页数 | 943-963 / 21 |
语种/中图分类号 | 英语 / F7 |
关键词 | Online marketing Ethics Vulnerability Infertility Medical tourism Cross-border reproductive care |
DOI | 10.1108/MIP-06-2015-0121 |
馆藏号 | F-097 |