摘要 : Time scarcity promotions (e.g., “40% off for a limited time”) are mainstays of online retail marketing. Although positive effects of time scarcity promotions on consumer interest have been evidenced in the brick-and-mortar world, ... 展开
作者 | Jillian Hmurovic Cait Lamberton Kelly Goldsmith |
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期刊名称 | 《Journal of marketing research》 |
页码/总页数 | 299-328 / 30 |
语种/中图分类号 | 英语 / F7 |
关键词 | scarcity promotion time scarcity online marketing digital marketing |
DOI | 10.1177/00222437221118856 |
馆藏号 | F-166 |