摘要 : Marketing tools like organizing campaigns, banners, TV, and radio are traditionally designed for making the product more appealing and creating a need in the customers' minds. With the increased use of internet in our day-to-day l... 展开
作者 | Shikha Gupta Atul Mishra |
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作者单位 | |
期刊名称 | 《International journal of technology diffusion》 |
页码/总页数 | 61-82 / 22 |
语种/中图分类号 | 英语 / TP3 |
关键词 | Advertising Keyword-Based Search Online Marketing Real-Time Bidding Recommendation Engine |
DOI | 10.4018/IJTD.2021070104 |
馆藏号 | TP-644 |