摘要 : <title>Abstract</title><p>Previous studies have demonstrated the impact of corporate brand equity on firm performance but have not yet investigated moderating effects on this relationship from other dimensions of... 展开
作者 | Rodríguez-Serrano M. ángeles Lambkin Mary Rahman Mahabubur |
---|---|
作者单位 | |
期刊名称 | 《Journal of Brand Management》 |
总页数 | 14 |
语种/中图分类号 | 英语 / T-1 |
关键词 | Brand equity Firm performance Corporate social responsibility |
馆藏号 | N2008EPST0006226 |