摘要 : Firms are increasingly adopting pro-lesbian, -gay, -bisexual, -transgender, inclusivity and diversity (LGBT-ID) policies for workforce management. This study develops a parsimonious, albeit complex, moderated-mediated framework by... 展开
作者 | Mahabubur Rahman M. Ángeles Rodríguez-Serrano Anwar Sadat Shimul Anisur R. Faroque |
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作者单位 | |
期刊名称 | 《Journal of macromarketing》 |
页码/总页数 | 460-475 / 16 |
语种/中图分类号 | 英语 / F7 |
关键词 | brand equity corporate LGBT policy firm performance innovation intensity workplace inclusivity. |
DOI | 10.1177/02761467231187848 |
馆藏号 | F-137 |