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序号 标题 作者 起始页 操作
1 Acknowledgments 811
2 Paradigms for Progress: An Anomaly-First Framework for Paradigm Development Vanitha Swaminathan, Cait Lamberton, Shrihari Sridhar... 816
3 Competition and the Regulation of Fictitious Pricing Richard Staelin, Joel E. Urbany, Donald Ngwe 826
4 The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments Lisa Peñaloza, Andrea Prothero, Pierre McDonagh... 847
5 The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution Fangfei Guo, Yan Liu 869
6 “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names John P. Costello, Jesse Walker, Rebecca Walker Reczek 889
7 A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner... 906
8 The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein... 928
9 Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products Emanuel de Bellis, Gita Venkataramani Johar, Nicola Poletti 949