摘要 : This research investigates how a price promotion on a fast-moving consumer good influences the sales of substitute products in a retail shelf or online display. An analysis of supermarket yogurt data finds that when nonpromoted pr... 展开
作者 | Christina Kan Yan (Lucy) Liu Donald R. Lichtenstein Chris Janiszewski |
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期刊名称 | 《Journal of Marketing》 |
页码/总页数 | 928-948 / 21 |
语种/中图分类号 | 英语 / f |
关键词 | product displays price promotions consideration sets substitutes attention |
DOI | 10.1177/00222429231172111 |
馆藏号 | F-184 |