摘要 : Membership-based free shipping (MFS) has been increasingly adopted by online retailers. However, its effectiveness is understudied. This study leverages a consumer transaction data set provided by an online retailer and uses a sta... 展开
作者 | Fangfei Guo Yan Liu |
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期刊名称 | 《Journal of Marketing》 |
页码/总页数 | 869-888 / 20 |
语种/中图分类号 | 英语 / f |
关键词 | shipping policy membership program online retailing staggered treatment effect difference-in-differences |
DOI | 10.1177/00222429231158116 |
馆藏号 | F-184 |