摘要 : This systematic literature review enhances paradigmatic/metaphysic analyses by examining how value-based commitments, intellectual personae, and stances impact the diversity, relevance, and consideration of ethics in gender resear... 展开
作者 | Lisa Peñaloza Andrea Prothero Pierre McDonagh Kathrynn Pounders |
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期刊名称 | 《Journal of Marketing》 |
页码/总页数 | 847-868 / 22 |
语种/中图分类号 | 英语 / f |
关键词 | gender paradigm stance value-based commitment marketing strategy societal insight systematic literature review |
DOI | 10.1177/00222429231154532 |
馆藏号 | F-184 |