摘要 : Customer Success Management (CSM) has transcended from a buzzword into the latest permutation in customer management practice and accordingly deserves rigorous academic analysis. The current article aims to accelerate such analysi... 展开
作者 | Hilton~ Bryson Hajihashemi~ Bita Henderson~ Conor M. Palmatier~ Robert W. |
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作者单位 | |
期刊名称 | 《Industrial marketing management》 |
页码/总页数 | 360-369 / 10 |
语种 | 英语 |
关键词 | Customer success management Customer success manager Learning management Stakeholder management Goal management Relationship marketing |
DOI | 10.1016/j.indmarman.2020.08.001 |
馆藏号 | F-116 |