摘要 : In today's fast-changing digital world, it is more important than ever before to understand the drivers of a firm's continuous change and renewal. Although concepts such as dynamic capabilities help to address this challenge, mana... 展开
作者 | Endres~ Herbert Helm~ Roland Dowling~ Michael |
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作者单位 | |
期刊名称 | 《Industrial marketing management》 |
页码/总页数 | 30-43 / 14 |
语种 | 英语 |
关键词 | Market knowledge sourcing Market opportunity Market threat Sensing capability Revenue growth Digital transformation Dynamic capabilities Market orientation Open innovation |
DOI | 10.1016/j.indmarman.2020.06.004 |
馆藏号 | F-116 |