摘要 : Unit pricing (i.e., displaying prices per unit of volume or weight) is deemed helpful for grocery shoppers. Many countries mandate that supermarkets provide unit prices. However, consumers only make limited use of unit pricing. Co... 展开
作者 | Bogomolova~ Svetlana Oppewal~ Harmen Cohen~ Justin Yao~ Jun |
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作者单位 | |
期刊名称 | 《Journal of Business Research》 |
页码/总页数 | 102-116 / 15 |
语种 | 英语 |
关键词 | Unit pricing Supermarkets Pricing Information presentation Shopper behavior Eye-tracking |
DOI | 10.1016/j.jbusres.2018.10.049 |
馆藏号 | F-095 |