摘要 : This research showed that the regulatory focus primed by different types of smartphone applications moderates the relationship between phone usage and calling plan satisfaction through two experiments. Smartphone applications pres... 展开
作者 | Kim~ Ji-Hern Bae~ Hyun-Chul |
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作者单位 | |
期刊名称 | 《International Journal of Mobile Communications》 |
页码/总页数 | 44-59 / 16 |
语种/中图分类号 | 英语 / TN91 |
关键词 | calling plan regulatory focus perceptual fluency information presentation pricing processing fluency mobile application customer satisfaction |
馆藏号 | TN-204 |