摘要 : Previous research has suggested that unit price information encourages shoppers to switch to the cheapest products available to reduce grocery expenditure, something that is rarely a commercial goal for retailers or manufacturers.... 展开
作者 | Mortimer~ Gary Weeks~ Clinton S. |
---|---|
作者单位 | |
期刊名称 | 《Journal of retailing and consumer services》 |
页码/总页数 | 346-356 / 11 |
语种 | 英语 |
关键词 | Supermarkets Retail Brand switching Unit pricing Grocery shopping FMCG |
DOI | 10.1016/j.jretconser.2019.04.010 |
馆藏号 | f-118 |