摘要 : Purpose The purpose of this paper is to assess dimensions of the food choice process among older consumers. Based on Gains' model (1994), the study focuses on the dimensions: consumer, food and context, and investigates these cons... 展开 Purpose The purpose of this paper is to assess dimensions of the food choice process among older consumers. Based on Gains' model (1994), the study focuses on the dimensions: consumer, food and context, and investigates these consumers' heterogeneities through the identification of possible market segments. 收起