摘要 : This research explores the impact of channel-based price discrimination on key consumer reactions. Three experimental studies provide evidence that price differentiation with lower online prices is feasible. Results indicate the e... 展开
作者 | Martin Fassnacht Sebastian Unterhuber |
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作者单位 | |
期刊名称 | 《Journal of retailing and consumer services》 |
页码/总页数 | 137-148 / 12 |
语种 | 英语 |
关键词 | Multi-channel retailing Price differentiation Price discrimination Retail pricing Channel pricing |
DOI | 10.1016/j.jretconser.2015.09.005 |
馆藏号 | f-118 |