摘要 : Firms are increasingly using technology to enable targeted, or "personalized," pricing strategies. In settings where prices are transparent to all consumers, however, there is the potential for interpersonal price differences to b... 展开
作者 | Allender~ William J. Liaukonyte~ Jura Nasser~ Sherif Richards~ Timothy J. |
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作者单位 | |
期刊名称 | 《Marketing Science》 |
页码/总页数 | 122-146 / 25 |
语种/中图分类号 | 英语 / F7 |
关键词 | personalized pricing fairness inequity aversion price discrimination retail pricing |
DOI | 10.1287/mksc.2020.1244 |
馆藏号 | F-066 |