摘要 : We investigate how incumbent manufacturers and retailers alter their pricing behavior in response to new product introduction. In performing our analysis, we need to be cognizant of the fact that the observed price changes can be ... 展开
作者 | S. Sriram Vrinda Kadiyali |
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作者单位 | |
期刊名称 | 《International Journal of Research in Marketing》 |
页码/总页数 | 345-355 / 11 |
语种 | 英语 |
关键词 | channel pricing channel competitive conduct brand introductions profit and sale maximization |
DOI | 10.1016/j.ijresmar.2009.08.005 |
馆藏号 | F-123 |