摘要 : Purpose - The purpose of the study is to explore the market orientation of the private universities in Bangladesh. The study further aims to investigate the relationships between market orientation and business performance. Design... 展开
作者 | Mostaque Ahmed Zebal David R. Goodwin |
---|---|
作者单位 | |
期刊名称 | 《Marketing intelligence & planning》 |
页码/总页数 | p.339-357 / 19 |
语种 | 英语 |
关键词 | market orientation private university performance universities bangladesh |
DOI | 10.1108/02634501211226302 |
馆藏号 | F-097 |