摘要 : In recent decades an important set of articles on management has focused upon the marketing concept and the related construct of market orientation. The next challenge is to understand how this organizational orientation can be ac... 展开
作者 | Daniel Jimenez-Jimenez Juan G. Cegarra-Navarro |
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作者单位 | |
期刊名称 | 《Industrial marketing management》 |
页码/总页数 | p.694-708 / 15 |
语种/中图分类号 | 英语 / F4 |
关键词 | organizational learning learning orientation market orientation performance competitive advantage |
馆藏号 | F-116 |