摘要 : With the proliferation of electronic media, one-to-one marketing has become more accessible and it is moving toward widespread adoption. It is particularly important for retailers, where several forms of one-to-one marketing are p... 展开
作者 | Diego Klabjan Jinxiang Pei |
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作者单位 | |
期刊名称 | 《Journal of retailing and consumer services》 |
页码/总页数 | p.64-73 / 10 |
语种 | 英语 |
关键词 | In-store retailing Market basket model Choice modeling |
DOI | 10.1016/j.jretconser.2010.09.012 |
馆藏号 | f-118 |